The public is increasingly relying on digital intermediary platforms for news and public affairs information, and it is in these changing conditions that search firms, aggregators, and social media are becoming more important. These contributors to the news/information environment should therefore be taken into account in future Public Service Media (PSM) policies; data-driven journalism is one manifestation of the changing role of PSM in these futures. The role and contribution of PSM values in media pluralism policies, then, are now even more important as they have been in the past as audiences turn to a fragmented, algorithmically underwritten news and information environment.